Founded by Jean Christophe Rattel in 2001, the Ekoï brand quickly established itself as a major player in the European cycling equipment market.
Involved in the world of cycling since the beginning of his career, JC Rattel has a real passion for fine equipment and the world of professional cycling.
The many innovations of the Ekoï brand result from sponsorship and partnerships with the best pro teams and athletes.

A pioneer in direct Internet sales, Ekoï cuts out the middleman and offers products with unrivaled value for money, generally 30% to 40% cheaper than the competition. This is a logical and important strategy for making cycling more accessible or at least less expensive.