Founded by Jean Christophe Rattel in 2001, the Ekoï brand quickly established itself as a major player in the European cycling equipment market. 
Involved in the cycling world since the beginning of his career, JC Rattel has a real passion for fine equipment and the professional cycling world.
 Most of Ekoï's innovations are the result of sponsorship and partnerships with the best pro teams and athletes.
A pioneer in direct Internet sales, Ekoï cuts out the middleman and offers products with unrivalled value for money, generally 30% to 40% cheaper than the competition. This is a logical and important strategy for making cycling more accessible, or at least less expensive.